In March of 2020 Malik Williams opened the first Strive Fitness location off of Mission Street on the west side of Santa Cruz, CA. Exclusively serving as a personal training gym, Malik and other trainers spent one on one time with their clients, guiding them to their fitness goals. The success of the first location inspired the opening of the second, serving as a a 24hr private luxury gym. Located in Soquel, Ca, members are free to use the gym at any time, acquiring their own key card when they sign up. Strive truly is an exclusive, luxury for all who join. 


To provide a luxurious, exclusive, motivational experience for all people who wish to challenge themselves and attain their fitness dreams


Building and maintaining a comfortable, inspiring space for people to strive for their highest potential