In March of 2020 Malik Williams opened the first Strive Fitness location off of Mission Street on the west side of Santa Cruz, CA. Exclusively serving as a personal training gym, Malik and other trainers spent one on one time with their clients, guiding them towards their fitness goals.


The success of the first location inspired the opening of the second Strive Fitness, serving as a a 24hr private luxury gym located in Soquel, California. Strive Soquel is a key fob accessed, non staffed facility monitored by cameras, trainers, and our Manager/Marketing lead Kendra. Strive truly is an exclusive luxury for all who join and we hope to see you in there!


To provide a luxurious, exclusive, motivational experience for all people who wish to challenge themselves and attain their fitness dreams


Building and maintaining a comfortable and inspiring space for people to strive for their highest potential